Outbound Hotels Privacy Policy

• Personal Information We Collect
• How We Collect Personal Information
• Use of Personal Information
• Disclosure of Personal Information
• Cookies and Other Tracking Technologies
• Your Choices
• Children’s Information
• International Use
• How Long We Keep Your Personal Information
• How We Protect Personal Information
• Links to Third-Party Websites
• California Residents
• Contact Us

We collect information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you (“personal information”). The categories of personal information we collect may include:

• Contact Information – If you subscribe to updates, register for an account, book a hotel room, or otherwise provide information on or through our Services, we may collect your contact information including your name, mailing address, email address, and phone number.

• Commercial Information – If you submit an inquiry or provide information through our Services, we may collect commercial information including information about Services you have shown interest in.

• Usage Information – When you use our Services, we may automatically record information, including your Internet Protocol address (IP address), geolocation of your device, browser type, referring URLs (e.g., the website you visited before coming to our website), domain names associated with your internet service provider, and any other information regarding your interaction with our Services.

• Employment Information – If you apply for employment with us, we will collect personal information related to your potential employment, including your education and employment history, address and contact information, demographic information, and any other information included in your resume or application.

• Communication Information – We may collect personal information contained within your communications with us via email, social media, telephone, or otherwise, and in certain cases we may use third-party service providers to do so. Where permitted by applicable law, we may collect and maintain records of calls and chats with our agents, representatives, or employees via message, chat, post, or similar functionality.

• Financial Information – If you book a room or make a reservation with us, we may collect payment information, such as your credit or debit card number, to complete your reservation. We use third-party payment processors to process payments. We do not directly store your payment card information.

Personal Information You Provide to Us

We collect personal information you provide directly to us. For example, we collect personal information directly from you when you fill out a form, submit or post content through our Services, communicate with us via third-party platforms, request customer support, or otherwise communicate with us.

Personal Information We Collect Through Third Parties

We may collect personal information from third parties, including but not limited to business partners, advertising networks, social networks, data analytics providers, mobile device providers, Internet or mobile service providers, recruiters and job application portals, and background check providers.

Personal Information We Collect Automatically

We automatically collect certain personal information about your interactions with us or our Services through cookies and similar technologies. For additional information regarding our use of these technologies, see the Cookies and Other Tracking Technologies section below.

We use the personal information we collect to assess the effectiveness and reach of our Services and, if you fill out our contact form, to contact you with updates and offerings. We also use the information we collect to:

• Provide, maintain, improve, and develop new products and services, including to debug and repair errors in our Services;
• Personalize your experience with us;
• Send you technical notices, security alerts, support messages and other transactional or relationship messages;
• Communicate with you about products, services, and events offered by Outbound Hotels and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
• Monitor and analyze trends, usage, and activities in connection with our products and services;
• Personalize the advertisements you see on third-party platforms and websites, including through interest-based advertising;
• Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help protect the rights and property of Outbound Hotels and others;
• Comply with our legal and financial obligations;
• Create de-identified, anonymized or aggregated information; and
• Carry out any other purpose described to you at the time the information was collected.

If you are applying for employment with us, we also use personal information to process your job application, verify the information you have provided in your application, conduct interviews, perform background and reference checks, communicate with you and answer your questions, confirm your eligibility for employment, and improve our recruiting processes. We may also save your personal information for future employment opportunities with us.

We disclose personal information in the following circumstances or as otherwise described in this Privacy Policy:

• We may disclose personal information with vendors that access personal information to perform work for us, such as companies that assist us with web hosting, payment processing, marketing, analytics, and other services.
• We may disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
• If you choose to use integrations we offer on our Services, such as connecting with us through Instagram or Facebook, we may share certain information with the third-party integration partners.
• We may share personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Outbound Hotels, our users, the public, or others.
• We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
• We may share personal information with third parties for marketing and advertising purposes. When we share your personal information in this context, we follow applicable legal requirements, which may require that we provide opt-out rights or other individual rights.
• We may share personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Personal information is shared between and among Outbound Hotels and our current and future parents, affiliates, and subsidiaries, and other companies under common control and ownership; however, your personal information is only shared with Outbound and Waterton Associates LLC, and not with any other Joint Venture Partner.
• We share personal information with your consent or at your direction.

We also share aggregated or de-identified information that cannot reasonably be used to identify you.

We and our service providers may use cookies and similar technologies to collect usage and browser information about how you use our Services. The technologies we use for this automatic data collection may include cookies and web beacons that permit us to verify system and server integrity and generate statistics around the popularity of certain content. We process the information collected through such technologies, which may include or be combined with personal information, to help operate certain features of our Service, to enhance your experience through personalization, and to help us better understand the features of our Services that you and other users are most interested in.

Website Delivery and Appearance – We may use third-party providers to enable certain customer interaction opportunities, content delivery (like audio or video), or other service capabilities. Examples include, but are not limited to, the following functionality:

• Content Delivery: We partner with service providers to host our Services and deliver specific content in support of our Services. For example, we use Adobe Typekit to serve fonts on our Services, which is governed by Adobe Typekit’s Privacy Policy. We also partner with companies like YouTube to deliver specific content like audio and video. For more information about how YouTube collects and uses your data, visit Google’s Privacy Policy.

• Customer Interaction: We enhance our customer interactions by offering features like Google Maps to locate our Service locations and payment processors to facilitate online payments. Each of these offerings is governed by the terms, conditions, and policies of the underlying service provider. For example, please see Google Maps/Google Earth Terms of Service and Google’s Privacy Policy for more information on how that feature operates.

Website Analytics – We use analytics services that use cookies and other technologies that collect your personal information, to assist us with analyzing traffic on our Services and to optimize, maintain, and secure our Services and inform subsequent business decisions (including, e.g., advertising). These include, but are not limited to, the following third-party services:

• • Google Analytics: To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data from sites or apps that use our services.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.

• • Pixels: We use Meta and Reddit pixels to track user activity on our Services and improve downstream offerings, including interest-based advertising for our services and those of our partners and service providers.

Interest-Based Advertising – We may also allow or enable third parties to collect personal information to provide their interest-based advertising on behalf of our products and services, or their own. Interest-based advertising occurs when advertisements are shown to you based on information collected from your online interactions over time and across multiple websites, devices, or online services that you visit or use. Some companies may engage in cross-context behavioral advertising to predict your preferences and show you advertisements that are most likely to be of interest or relevant to you. We do not control these third parties’ collection or use of your information for these purposes, or the opt-out options they may individually offer you via their terms, conditions, and privacy policies. It is in this context that we may provide advertising networks, data analytics providers, social networks, and video sharing platforms with personal information such as your IP address, device information, Internet and other electronic network activity information, and geolocation information in the last twelve months.

Examples of the third-party service providers we engage to serve interest-based advertisements include Google Ads (including Google Dynamic Remarketing, Google Signals, and DoubleClick), Meta Ads (including Meta Pixels and Facebook advertising services), Reddit ads (including Reddit pixels), and Microsoft advertising. If you have any questions about an advertisement or other targeted content, you should contact the applicable provider directly. For example, for more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Selling Personal Information – While we do not sell personal information in exchange for monetary consideration, we do disclose personal information for other benefits that could be deemed a “sale” under various data protection laws because it is sometimes broadly defined to include activities such as the delivery of interest-based advertising on websites or allowing third parties to receive certain information, such as cookies, IP address, and/or browsing behavior.

Cookie Choices – To manage your preferences with respect to these technologies, you can:

• Change your cookie preferences on our cookie banner or by customizing your browser settings to refuse all or some browser cookies. If you disable certain cookies, please note that some parts of our Services may not function properly. These settings may be lost and require reconfiguration if you delete your cookies.

• Block the collection and use of your information by online platforms and ad tech companies for the purpose of serving interest-based advertising by visiting the opt-out pages of the self-regulatory programs of which those companies are members: National Advertising Initiative and Digital Advertising Alliance. Please note that even if you opt out of interest-based advertising, you may still see “contextual” ads which are based on the context of what you are looking at on the websites and pages you visit.

• Review and execute any provider-specific instructions to customize your preferences or opt out of certain processing, including interest-based advertising, by third-party service providers. For example, to opt out of this type of advertising by Google, customize your ad preferences, or limit Google’s collection or use of your data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Meta also offers an Ad Preferences center to customize your settings, as well as a Privacy Policy with additional information on how you can exercise your rights.

Depending on where you live, you may have the following rights with respect to your personal information under applicable data protection laws, subject to certain exceptions:

• Access – The right to request access to and obtain a copy of any personal information we may have about you.

• Deletion – The right to delete your personal information that we have collected or obtained.

• Correction – The right to request that we correct any inaccuracies in your personal information.

• Opt Out of Certain Processing – The right to: (a) opt out of the processing of your personal information for purposes of targeted or cross-context behavioral advertising, (b) opt out of the sale of your personal information, and (c) limit the use of your sensitive personal information (if applicable). We do not collect or process sensitive personal information outside of purposes permitted by law (such as section 7027(m) under the California Consumer Privacy Act Regulations), so we do not offer the option to limit its use.

• Automated Decision-Making – The right to know when you are subject to automated decision-making, the personal information used to render the decision, the principal factors and parameters involved in the decision, and human review or correction of the decision (or its underlying data, where appropriate). You may also have the right, depending on your location, to consent or opt out of (a) this automated decision-making or (b) any profiling in furtherance of decisions that produce legal or similarly significant effects. We do not profile you or other individuals in a manner that would result in legal or similarly significant effects, or engage in automated decision-making, so we do not offer an opt out of such activity.

• Lodge a Complaint – The right to lodge a complaint with a regulatory agency if you believe we have violated any of the rights afforded to you under applicable data protection laws. We encourage you to first reach out to us so we have an opportunity to address your concerns directly before you do so.

To exercise any of the privacy rights afforded to you under applicable data protection laws, please email us at contact@outboundhotels.com. You may also exercise your opt-out rights by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC). We honor Opt-Out Preference Signals, including GPC. If you choose to use an Opt-Out Preference Signal, you will need to turn it on for each supported browser or browser extension you use.

You will not be discriminated against in any way by virtue of your exercise of the rights listed in this Privacy Policy. However, should you choose not to provide certain personal information, we may be unable to provide some, or all, of our Services to you.

Only you, or an authorized agent that you authorize to act on your behalf, may make a request related to your personal information. We may need to verify your identity before fulfilling certain requests, and if we cannot verify your identity, we may request additional information from you. If you are an authorized agent making certain requests on behalf of another person, we will also need to verify your identity, which may require proof of your written authorization or evidence of power of attorney. We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.

We do not charge a fee to process or respond to your requests unless they are excessive or repetitive. If we determine that a request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We may deny certain requests, or only fulfill some in part, as permitted or required by law. If you are not satisfied with the resolution of your request and you are afforded a right to appeal such decision, you will be notified of our appeal process in our response to your request.

Location Information

When you first launch any of our mobile apps that collect precise location information, you will be asked to consent to the app’s collection of this information. If you initially consent to our collection of such location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. You may also stop our collection of this location information by following the standard uninstall process to remove all of our mobile apps from your device.

Communication Preferences

You may opt out of receiving text messages or promotional emails from Outbound Hotels by following the instructions in those communications, contacting us at contact@outboundhotels.com, or by submitting a contact form through our Services. If you opt out, we may still send you non-promotional emails, such as those about our ongoing business relations.

Mobile Push Notifications

With your permission, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

We do not knowingly collect or solicit any personal information from children, as defined under applicable law, without verified written parental consent, and we have no actual knowledge of selling such personal information of minors under 16 years of age. If we learn that we have collected personal information from a child, we will promptly take steps to delete that information. If you believe we might have any information from or about a child, please contact us at contact@outboundhotels.com.

If you are visiting our Services from outside of the United States, please note that our Services are hosted in the United States. Where permitted by applicable law, we may transfer the personal information we collect about you to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set out in this Privacy Policy.

We retain your personal information for as long as needed to: (i) conduct business with you; (ii) fulfill the purposes outlined in this Privacy Policy; and (iii) comply with our legal obligations, resolve disputes, and enforce any agreements. Criteria we will use to determine how long to retain your personal information include the nature and length of our relationship with you; our legal rights, obligations, and retention requirements; and whether we have an ongoing business purpose for retaining your personal information, such as communicating with you about our Services.

We have implemented commercially reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Despite these efforts to store personal information in a secure environment, we cannot guarantee the security of personal information during its transmission or its storage on our systems.

We are not responsible for the practices employed by any websites or services linked to or from our Services, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing personal information to third parties, since any personal information disclosed will be handled in accordance with the applicable third party’s privacy policy.

In some cases, we offer links to social media platforms (like Facebook, Instagram, Pinterest, X (formerly known as Twitter) and YouTube) that enable you to easily connect with us or share information on social media. Any content you post via these social media pages is subject to the terms and privacy policies for those platforms.

This section provides additional information regarding Outbound’s practices pursuant to the California Consumer Privacy Act of 2018 and its implementing regulations, as amended by the California Privacy Rights Act (“CCPA”), where “Personal Information” has the definition set forth in the CCPA.

Please see the chart below for detailed information about the categories of Personal Information we have collected from California residents during the twelve months preceding the date on which this Notice was last updated and the categories of third parties to whom we Sell or Share Personal Information (as those terms are defined in the CCPA). For each category of Personal Information set forth in the chart below, the categories of third parties to whom we disclose it for a business or commercial purpose are set forth in the Disclosure of Personal Information section above.

California Shine the Light – Under California Civil Code Section 1798.83, individual customers who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of Personal Information to third parties for the third parties’ direct marketing purposes, if any. To make such a request, please contact us at contact@outboundhotels.com. Please be aware that not all information sharing is covered by these California privacy rights requirements and only information on covered sharing will be included in our response. This request may be made no more than once per calendar year.

If you have any questions about this Privacy Policy, please contact us at contact@outboundhotels.com or by submitting a contact form through our Services.